Black Friday-Cyber Monday, Are You Spending?
Today is “Cyber Monday” the Internet enabled, 21st Century equivalent to the post-Thanksgiving, dirt-world doorbusting shopping spree known as “Black Friday”. The term black Friday, coined by retailers to describe the day after Thanksgiving, was so named because the deep discounts and sales they offered were supposed to draw enough consumers to the stores to enable retailers to recoup their investments into holiday inventory. This tsunami of Holiday season shopping was supposed to put the retailers’ balance sheets into “the black” or positive territory. With the rise of e-commerce, there is now a second wave of shopping that begins (unfortunately for employers) on the Monday after Thanksgiving when many return to the office to “work” (read: shop online on the company’s time). Online retailers put out their most attractive online sale prices of the year for Cyber Monday. But in this poor economic environment, are people buying? Are you? Follow me below the fold… Continue reading…